Selected observations from working at the intersection of innovation, journalism and the public sphere.
Strategy
Language models increasingly answer the questions that used to trigger a Google search. To appear in those answers, you need more than good website copy – you need a robust public footprint.
Trust
The more complex technologies become, the harder it is to judge their quality from the outside. In this gap, it is no longer products alone that decide, but the people who contextualize developments, provide orientation and create trust. Executive positioning and thought leadership are therefore far more than tools for personal visibility – they become a strategic competitive advantage.
Communication
Complex technologies do not need simplified messages, they need comprehensible explanations. Good communication does not reduce the substance of an innovation – it creates understanding of its meaning and context.
Perspective
Reach numbers look impressive on pitch decks – and disappear in the newsroom. What journalists really care about is the news value of a story. Understand it, and you get into the outlets that matter.
Positioning
New technologies often bring new categories – but rarely the vocabulary the market needs to make sense of them. If you don't shape that language yourself, someone else will.
Practice
Research, analysis, evaluation: artificial intelligence speeds up much of communications work. But the core of PR remains a craft between people – built on trust that no model can generate.