Mobile Revolution
When the internet moved into our pockets.
Make technology understandable. Create relevance.
You build complex innovations. I turn them into stories the media want to cover.
As a PR consultant for technology companies, I help start-ups, scale-ups, mid-sized companies and international corporations make complex innovations understandable and their relevance visible – personally from the first conversation to ongoing media relations.
Expertise
Companies come to me when …
… innovations need to be explained.
New things need context before they can be understood and accepted. That applies to products just as much as to business models and new categories — regardless of industry or stage of development.
… new categories are emerging.
New things often lack the right terms. I develop language, comparisons and stories that make innovations understandable, pinpoint what makes them distinctive and anchor them in the market.
… investors, customers and media need to be convinced.
Even the best products and ideas don't speak for themselves. I develop communications strategies and stories that give investors, customers and media orientation — and turn technical excellence into relevance.
Approach
Relevance doesn't happen by chance.
Every company is different. That's why I don't offer off-the-shelf solutions, but communications strategies with a system behind them. It always starts with the same question: what is truly relevant? From there I develop positioning, stories with real news value and communications strategies that make companies visible in the right media.
As an independent PR consultant, I work with companies personally – from strategy to media relations. Rather than delegating tasks to changing contacts, I take responsibility myself. Journalists want conversations on equal footing. That's why I handle media relations personally and represent the companies I work with.
I use artificial intelligence wherever it genuinely adds value – in research, analysis and evaluation. Public relations is, and remains, human-to-human communication. That's where trust is built.
For international projects I draw on a proven network of specialised partners. Even then, responsibility always stays with me.
My services – from strategy to execution.
STRATEGY
Communications strategies with clear objectives and measurable impact.
POSITIONING
Clear positioning for complex technologies and innovations.
STORYTELLING
Stories with real news value instead of ordinary company announcements.
MEDIA RELATIONS
Personal relationships with leading technology and business journalists.
THOUGHT LEADERSHIP
Positioning founders and executives as credible voices in their industries.
EXECUTIVE COMMUNICATIONS
Strategic communications for founders, CEOs and leadership teams.
ISSUES MANAGEMENT
Guidance and clear communication on sensitive issues and reputation.
CONTENT DEVELOPMENT
Development of articles, guest contributions, speeches, LinkedIn posts and other strategic content.
Track Record
Technology PR since the Mobile Revolution
The Mobile Revolution was the trigger for VONROEDER COMMUNICATIONS. Since then, I've worked with the companies behind the technology waves reshaping our world – from Mobile and IoT to AdTech, Cyber Security, Blockchain, Digital Assets & Web3 and AI. And the next wave.
Consumer Internet
When entertainment and media went digital.
Programmatic Advertising
When algorithms began placing advertising.
Connected Infrastructure
When machines began talking to each other.
Blockchain, Digital Assets & Web3
When ownership became digital.
AI & Agentic Software
When software began acting on its own.
What connects my clients isn't their industry, but their innovation. They create new markets, transform existing ones — or invest in the technologies of tomorrow.
These include, among others, Artificial Intelligence, Cyber Security, Enterprise Software, LegalTech, Energy & ClimateTech, FinTech, AdTech & Retail Media, HRTech, PropTech, HealthTech, BioTech, Mobility, IoT & Connected Infrastructure, as well as Blockchain, Digital Assets and Web3.
SELECTED COMMUNICATION PROJECTS
New technologies communicated clearly.
The following client examples show how I have communicated complex technologies clearly, helped build new markets and positioned companies as relevant voices in their field.
LEGAL TECH
lawpilots
Establishing the CEO as a recognised voice on compliance and AI literacy.
With growing interest in AI regulation and the EU AI Act, I support lawpilots in establishing the CEO as one of the most visible voices for compliance, AI governance and corporate learning in the German-speaking world. Together we develop topics, formats and messages that have resulted in a continuous presence in business and trade media — including a dedicated interview series with Table.Media.
- FOCUS AREAS
- AI compliance · RegTech · Corporate learning
- Services
- Executive positioning · Thought leadership · Content strategy
- Impact
- 22 media placements within the first year, including three articles in Handelsblatt, a recurring interview series with Table.Media, and guest articles in trade media such as Compliance Manager Magazin.
Prof. Dr. Cordula MeckenstockCEO · lawpilots„Philipp helped me communicate complex topics such as AI compliance and the EU AI Act in an understandable way while significantly increasing the visibility of our compliance and AI training programmes. His strategic advice, journalistic understanding and sense of relevant topics have shaped our communication in the long term.“
DEVICE-AS-A-SERVICE
Everphone
Building awareness for device-as-a-service in trade and business media.
Communications work around device-as-a-service – from the introduction of a new market category to the positioning of sustainable corporate IT and circular business models. In parallel, I supported founder and CEO Jan Dzulko and CFO Dr. Veronika von Heise-Rotenburg with executive positioning as voices for device-as-a-service and the circular economy.
- FOCUS AREAS
- Device-as-a-Service · IT lifecycle management · Circular economy
- Services
- Executive positioning · Media relations · Category positioning
- Impact
- Continuous coverage in Handelsblatt, Computerwoche, t3n, Golem, ZDNet and international tech outlet Sifted, among others. CEO and CFO were also established as recurring contacts for business and technology media.
Jan DzulkoFounder and CEO · Everphone„Philipp helped us communicate Device-as-a-Service and the idea of circular corporate IT in an understandable way and to sustainably build our position as a thought leader in this market. His strategic consulting and media work have significantly increased our visibility.“
RETAIL MEDIA
Retailmediatools
Making retail media visible as a strategic advertising channel in retail.
Retail media has become one of the most important growth markets in retail in recent years. The aim of our collaboration is to establish the topic as a strategic advertising channel beyond individual campaigns and to position Retailmediatools as one of the leading providers in the German-speaking market. This includes the introduction of the new CEO as well as the communication support of key partnerships with Rossmann and Fressnapf | Maxi Zoo.
- FOCUS AREAS
- Retail Media · Ad Serving · Retail digitalisation
- Services
- Executive positioning · Media relations · Category positioning · Thought leadership
- Impact
- Around 30 media placements in the first year, including guest articles in Handelsblatt and W&V as well as interviews in iBusiness and BaumarktManager.
Magnus AufschildFounder and CPO · retailmediatools„Philipp played a key role in positioning Retail Media as a strategic advertising channel in retail and in establishing retailmediatools as a relevant voice for this future-facing topic. I particularly value his strategic thinking, journalistic experience and straightforward collaboration.“
ADTECH
Initiative Digitale Handelskommunikation (IDH)
Developing an industry initiative and establishing it as the voice of a new market.
For leading technology companies Bonial, marktguru, and Offerista, I developed the Initiative Digitale Handelskommunikation (IDH) in 2021 – from strategic conception and positioning to ongoing communication work. The goal was to make digital retail communication visible as a future market and to establish an independent voice for the industry through studies, media relations, and executive positioning.
- FOCUS AREAS
- Digital Retail Communication · Retail Marketing · Consumer Research
- Services
- Concept development · Communication strategy · Study PR · Executive positioning
- Impact
- More than 250 media placements since the initiative's founding – including reports in Lebensmittel Zeitung, Horizont, Textilwirtschaft, Lebensmittel Praxis, Markenartikel, BaumarktManager, etailment, as well as international coverage and TV. The annual IDH Industry Reports have established themselves as a central source of information for the industry.
Benjamin ThymFounder and CEO · Offerista„Philipp built me up as a thought leader and, with the IDH, invented an entire industry initiative that simply did not exist before. That was not run-of-the-mill PR, but genuinely strategic work that still has an impact today.“
MEDIA PRESENCE
Relevant coverage.
Whether leading outlet or trade publication – what matters is not a medium's fame, but its relevance for the respective audience. The following selection shows some of the media that have reported on clients and their topics as part of my communications work.
GERMANY
INTERNATIONAL MEDIA
About Me
Think like a journalist. Communicate strategically.
In 2008, with the beginning of the Mobile Revolution and the introduction of the first iPhone, I founded VONROEDER COMMUNICATIONS. For me, it was clear: mobile was far more than just a new device. It was the start of a technology wave that opened up new opportunities for companies and required a new way of communicating. Since then, I have been accompanying companies whose technologies are ahead of their time.
What drives me is the same question that interested me in journalism: Why is this important – and for whom? I ask myself this question with every new project.
Before founding the firm I worked in journalism — including at ZDF — and at a major network agency. This combination still shapes my way of working today: I grasp complex technologies quickly, recognise their news value and develop relevant stories from them.
I understand how innovators, founders and journalists think — and translate between those worlds.
My clients develop technologies, markets and categories that first need to be explained. These include start-ups as well as scale-ups, medium-sized companies and international corporations. That is why I accompany them personally – from strategic consulting to working with the media.
Contact
LET'S TALK
Every collaboration starts with a good conversation.
I look forward to learning about your idea and the technology behind it.
→ Schedule an intro call
30 minutes · free · no obligation
VONROEDER COMMUNICATIONS
Philipp von Roeder
Schlegelstr. 4
10115 Berlin · Germany